20 years of graphic design
and web development
experience, backed by a
lifetime of creativity.
Creative thinking.
Strategic solutions.
For over 20 years, I’ve partnered with clients to bring their visions to life through branding, websites, and ad campaigns that resonate. I listen closely, ask the right questions, and turn complex goals into thoughtful, impactful work. I believe in clean, intentional design and intuitive user experiences, and I thrive on collaboration, problem-solving, and transforming abstract ideas into clear, engaging solutions.
My work.
Work defined by strategy, creativity, and attention to detail.
I’ve worked with clients ranging from individual entrepreneurs and artists to global corporations, always with the same goal: crafting design that communicates clearly, connects authentically, and reflects who they are.
Consuelo Mack Wealthtrack
CHALLENGE
As one of PBS’s most respected financial programs, Consuelo Mack WealthTrack needed a digital presence that reflected its on-air credibility and integrity. The initial brand identity, created by the on-air graphics team, set a clear visual framework, but translating that language into an engaging, user-friendly web experience posed unique challenges. The site required a balance of editorial depth with accessibility, usability, and a framework for growth and sponsorship opportunities.
SOLUTION
I initially custom-coded the WealthTrack website to ensure a smooth user experience while faithfully extending the program’s on-air identity into a digital environment. Over time, as content and production needs grew, I transitioned the site into WordPress, building a custom theme and flexible backend to accommodate new content features, advertising, and video integration. The refined site balanced editorial storytelling with technical durability, allowing the site to evolve while remaining visually consistent and user-focused. For more than twenty years, I’ve continued to manage design refinements, content updates, SEO, and security keeping the platform modern, stable, and aligned with the show’s brand.
Atelier Viollet
CHALLENGE
Jean-Paul Viollet, the award-winning Paris-born furniture designer, is internationally recognized for his Brooklyn atelier’s exquisite furniture and elegant interiors. When it came time to bring his brand online, protecting that reputation was paramount. The website design was led by the renowned Milton Glaser Studio, and I was brought in to translate their vision into a seamless digital experience that embodied the studio’s refinement and prestige.
SOLUTION
I engineered a custom-coded website from the ground up, ensuring every detail remained true to the original design intent. The result balanced aesthetic restraint with modern performance and accessibility. Later, I re-built the site with WordPress to preserve the initial look and feel while introducing a more flexible, maintainable content framework. I continue to oversee the site’s evolution, managing updates, SEO, and security to maintain both creative and technical integrity over time.
Neighbors For Change
CHALLENGE
Neighbors For Change is a grassroots advocacy organization focused on empowering communities through education, engagement, and collective action. From its inception, the challenge was to transform a passionate local movement into a recognizable brand with a strong online following. The organization needed not only a compelling visual identity and digital home, but also a clear strategy for communication, storytelling, and growth across multiple platforms.
SOLUTION
As creative director, I led the brand from the ground up, defining its mission, visual identity and voice. I designed the logo, typography system and visual language to balance authenticity with polish, giving the brand a look that felt both local and credible. I built a custom WordPress site optimized for storytelling and community engagement, integrating analytics, social sharing and newsletter subscriptions. To grow the audience, I created a publishing strategy centered on original content and connected it to an email campaign that drove consistent traffic and subscriber growth. I also extended the brand into print with merchandise, signage and materials that unified its presence online and throughout the community.
Let’s connect.
Collaboration fuels creativity. If you think we could create something meaningful together, I’d love to hear from you.
Photography.
Photography is how I slow down time and capture fleeting beauty, sharpening my eye for design and storytelling. These instincts guide my work as a creative director, where I craft authentic, resonant brand experiences.
Music.
I’ve always been passionate about music. It connects me with people through casual conversation and creative collaboration. As DJ Mentos, I’ve spent years crafting sample-based hip-hop steeped in soul, funk, and jazz, releasing instrumental trip hop albums, collaborating with rappers and designing album cover and promotional art. I co-founded Wax Buildup, an all-vinyl dance party in Richmond, Virginia with a passionate following. My music has taken me from local underground scenes to national recognition, including an appearance on the Wake Up Show with Sway and Heather B.
The same energy and passion that fuel my music also guides my design work. In both, I’m drawn to rhythm, balance and storytelling that connects with people.